Prior to the pandemic, the NBR worked towards creating a Business Improvement District because it realized that there is a real need for enhancing the municipal services that it receives and create equity along the corridor. That meant more public safety or police services, more street cleaning, more marketing to help the corridor realize its economic potential, and strategic business retention and business attraction to not only bring businesses to the corridor, but help them grow.
However, in light of the pandemic and its devastating impact, the NBR Board of Directors voted to maintain the organization’s structure as a Voluntary Special Service District and incorporate the data and research obtained through the BID process into the next five-year strategic plan.
Programs and services include:
• Cleaning and Safety
• Maintenance and Greening
• Marketing and Communications
• Business Attraction, Retention, and Development
• Capital Improvements
In addition, the NBR will raise $591,000 to execute on these programs and the needs identified under the Needs Assessment Survey.